Make your brand as distinctive as your wine
Just as every wine tells a story shaped by its varietal, the vineyard, and the choices made in the cellar, every wine farm has a story of its own.
Some are rooted in generations of family history, others begin with a single vineyard, a bold idea, or a different way of farming. But if people can’t understand what makes your winery different, they’ll never remember it.
I help wine farms uncover the story that’s already there and build a brand around it.
Hello! I’m Kathryn
Wine Storyteller & Brand Strategist
After more than a decade building brands in the tech space, I found my way into the South African wine industry, where I now combine marketing strategy with a passion for wine and storytelling.
Wine Credentials:
- WSET Level 4 Diploma Candidate, International Wine Center, Stellenbosch
- WSET Level 3 — Passed with Merit
- Certificate in Foundations of Winemaking, Brock University’s Cool Climate Oenology and Viticulture Institute
Stories from Chasing Winelands
I spend my time interviewing winemakers, exploring vineyards, and documenting the people and ideas shaping South African wine.
For Those Who Couldn’t
How curiosity, chemistry, and chance encounters shaped Makan Wines
How Erin Wines is helping restore the Renosterveld, one bottle at a time
A South African winery born from the land and a need to protect it
Great wine deserves a memorable brand
Great wine doesn’t sell itself. In a crowded market, the wineries that grow are easy to understand and easy to remember before the first sip.
People buy stories, not just bottles
A clear brand connects them to your unique craft, encouraging people to return again and again.
Clarity saves time and money
A strong strategy lets you focus on winemaking, not decision-making.
Consistency builds trust
Cohesive website, labels, and tasting room experiences make every interaction feel like you.
Small scale, big impact
Authenticity and human stories beat big budgets every time.
Three elements of a strong brand
Start with the story
Before logos, websites, or marketing tactics.
I help uncover and articulate the story at the heart of your wine farm, rooted in your values, philosophy, and what makes your wine distinct. This story becomes the foundation for everything that follows, so your brand grows with clarity and intention.
Shape the experience
A brand lives in how people feel it.
Your identity should come through whether someone visits your website, opens your emails, or walks into your tasting room. I help ensure your brand feels cohesive, thoughtful, and authentic both online and in person.
Build lasting loyalty
Sustainable growth comes from connection.
When customers understand your story and feel aligned with your values, they share your wine with others. Word of mouth is still the most powerful form of marketing, especially for small wineries. My focus is helping you cultivate it.
What you walk away with
You’ll receive a clear, practical roadmap you can use right away and build on over time, keeping your brand consistent as you grow.
A Digital Brand Book
→ Your brand story and positioning
→ Core messaging and tone of voice
→ Brand personality and principles
→ Visual direction and aesthetic guidance (logo not included)
→ How your brand should show up across key touchpoints
One-Year Marketing Strategy
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
A process as thoughtful as your winemaking
Your wine brand should be authentically you. Whether you have a vision or are starting from scratch, I’ll shape it into a clear strategy.
Timeline: Typically 6 to 8 weeks
1
Discover
We connect in person or virtually to map your story, winemaking approach, and goals.
2
Define your brand
I craft your initial brand book from meeting insights.
3
Review together
Your opportunity to provide feedback and additional insights.
4
Revise & draft strategy
Finalize the brand book and align a one-year marketing roadmap to your goals and capacity.
5
Final review & handover
Deliver the digital assets and chat through implementation options.
Already have a strategy? Let’s chat about how else I can best support you.
Let’s start a conversation
If you’re ready to build a brand that’s as thoughtful and distinctive as your wine, I’d love to hear your story.
